The integration of Trustly’s account-to-account (A2A) payment technology aims to enhance digital transactions within the area. Working alongside Computop, a global provider of payment solutions, Bonprix is looking to simplify the checkout process for its customers by allowing them to pay directly from their bank accounts, thereby eliminating traditional card-based transactions.
Trustly’s A2A method utilizes open banking infrastructure and is available in more than 30 countries. By facilitating direct connections between consumers and their banks during payments, this solution seeks to reduce transaction friction and improve payment security.
Bonprix representatives believe that adopting Trustly’s platform will help decrease the rate of cart abandonment across its online platforms. This partnership aligns with Bonprix’s broader digital commerce strategy in Northern Europe and underscores its commitment to improving the customer payment experience.
Trustly’s offering includes features such as Azura and biometric-based face authentication, which are designed to add layers of security while streamlining the user journey.
Founded in 1986, Bonprix operates online stores in 16 European countries and maintains a B2B presence in several additional markets. Headquartered in Hamburg, the company also has operations in France, Italy, and Poland.
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