Global payment providers Ria Money Transfer (Ria) and Xe, owned by Euronet (NASDAQ: EEFT), have joined forces with Google to enhance cross-border money transfer accessibility.

This collaboration aims to improve the ease of finding and executing cross-border money transfers for Google users through Ria or Xe services.

Ria and Xe already cover 3.2 billion mobile wallet accounts, 4 billion bank accounts, 4 billion Visa cards, and over 624,000 locations in more than 200 countries. Their partnership with Google is designed to broaden access to cross-border payments for a wider global audience, allowing users to discover and transact digitally.

Focusing on secure bank deposit transactions

Initially, the collaboration will concentrate on secure bank deposits, giving customers a reliable option to send money directly to international bank accounts.

Growth in the digital remittance market

The digital remittance market is expected to experience substantial growth. According to projections, total revenue was forecasted at USD 23.4 billion in 2024 and projected to grow at a CAGR of 13.5%, reaching USD 83.2 billion by 2034. This growth is partly attributed to increased use of embedded finance.

Ria’s wallet for digital salary payments

In June 2025, Ria received authorization from the Department of Labour Peninsular Malaysia (JTKSM) to enable digital salary payments through its Ria Wallet. This approval aimed at providing a secure payroll solution targeted at Malaysia’s substantial migrant workforce, many of whom were previously unbanked.

Ria Wallet users can access essential financial services such as ATM withdrawals, bill payments, and both domestic and international transfers. The system also allows for QR code-based payments at millions of merchants via DuitNow. Employers, particularly in sectors like construction, agriculture, and manufacturing, could benefit from simplified payroll management and enhanced transparency and compliance.