Unified Commerce Platform Integration
Puma is leveraging Adyen’s integrated commerce solution to deliver seamless and adaptable shopping experiences across its retail stores and events such as Formula 1 races. The partnership began in 2020 with the goal of unifying various payment systems that were previously fragmented.
Operational Highlights
– **Unified Payment Experience**: Previously, Puma worked with multiple payment providers across different markets, which led to operational inefficiencies and inconsistent customer experiences. Adyen’s platform now offers a unified ecosystem for both online and in-store payments.
– **Accelerated Rollouts**: In Australia, Puma managed to deploy Adyen’s point-of-sale terminals in 26 stores within just one month using remote operations, effectively reducing the costs associated with physical installations across a large geographical area. Similar strategies were adopted in Singapore and other markets.
– **Enhanced Omnichannel Capabilities**: The brand is focusing on optimizing its omnichannel approach to boost sales conversion rates and ensure smooth transactions. This includes allowing customers to buy online and return items in-store or vice versa, thereby reducing barriers and maintaining a seamless shopping experience.
– **Localized Payment Strategies**: Puma adapts payment methods according to local customer preferences, including credit cards, e-wallets, and Buy Now Pay Later (BNPL) options. Through Adyen’s platform, the company can quickly activate these regional payment options without facing complex technological challenges.
– **F1-Ready Transactions**: For events like Formula 1, Puma benefits from Adyen’s scalable solutions to efficiently handle thousands of transactions.
This partnership underscores a growing trend among global retailers to consolidate their payment systems into unified platforms, thereby optimizing operational efficiency and enhancing the overall customer journey across multiple channels.