Passkey FIDO: An Enhanced Digital Payment Experience
Passkey FIDO (Fast Identity Online) is built on EMV global standards and aims to create a safer, faster digital payment experience that doesn’t require manual entry of card data.
A Mastercard Initiative for the Romanian Market
This integration supports Mastercard’s strategy to accelerate digitalization in e-commerce and provide advanced global payment technologies in Eastern European countries like Romania.
What Makes Click to Pay Unique
By leveraging Passkey technology, Netopia Payments’ Click to Pay eliminates the need for manual entry of card numbers (PANs) or temporary authentication codes during transactions.
Customers can easily select a saved card and authorize payments within seconds directly on the merchant’s checkout page without additional redirects.
Frictionless Checkout for Higher Conversions
This solution reduces cart abandonment and drives higher conversion rates, addressing common challenges in e-commerce.
Click to Pay is already available at thousands of merchants worldwide and supported by major card schemes as part of the global shift towards standardized and secure online checkouts.
Advantages of Biometric Authentication via Passkey
Passkey uses biometrics (fingerprint or facial recognition) or a device’s PIN, eliminating the need for passcodes or one-time passwords.
Payment data is stored locally in a secure space on users’ devices, enhancing security against fraud and protecting sensitive information.
Customer Convenience and Merchant Benefits
According to Mastercard officials, more than 50% of customers prefer Click to Pay for its convenience and ease of use.
Merchants can benefit from increased conversion rates as this simplified payment method makes the purchasing process faster and smoother.
About Netopia Payments
Founded in 2003, Netopia provides a range of electronic payment solutions and connecting services to over 25,000 e-commerce businesses.
Currently, 25% of all online card transactions in Romania are processed through the company.