Mastercard Partners with Billie Jean King Cup by Gainbridge
Mastercard has recently entered into a global sponsorship agreement with the Billie Jean King Cup by Gainbridge, an international team-based women’s tennis tournament. This partnership builds on Mastercard’s existing involvement in professional tennis, which includes its associations with events like the Australian Open and Roland-Garros.
As part of this deal, Mastercard will sponsor the new Global Rankings and ‘Team of the Year’ award at the Billie Jean King Cup. The rankings aim to standardize a method for tracking team performance, while the award will recognize national teams that demonstrate consistent on-court success and adherence to the competition’s core principles.
Announcement in London
The partnership was formally announced during an event held on Regent Street in London as part of Mastercard’s “Style of Our Own” campaign. Billie Jean King, a prominent figure in tennis, was present at the launch to celebrate this significant collaboration.
2025 Tournament Benefits
To kick off its promotions related to this partnership, Mastercard will begin with the 2025 edition of the Billie Jean King Cup Finals. The event is scheduled for September 16-21, 2025, in Shenzhen, China. Cardholders attending the event will be eligible for a range of exclusive benefits, including guided tours of the arena, access to player warm-up areas, participation in ceremonial events such as the coin toss, and priority ticket pre-sales.
Supporting Global Tennis Growth
According to Mastercard, this partnership aims to support tennis amid its rising global popularity. Recent data shows that approximately 106 million people worldwide currently play tennis, marking a 25% increase since 2019. Mastercard also emphasizes the initiative’s goal of engaging fans by aligning with their interests and values.
Positive Reception from the Billie Jean King Cup
The Billie Jean King Cup’s officials welcomed Mastercard as a global partner, emphasizing the potential for this relationship to enhance the competition’s international profile and fan engagement efforts.