Nift, a gift platform, has partnered with Klarna to enhance customer experience through personalized gift offerings. This collaboration aims to boost brand sentiment and customer loyalty by providing customers with tailored gifts.

Personalized Gift Offers

Klarna intends to use this partnership to introduce its customers to new brands, products, and services that align with their preferences. The company’s AI-driven platform on Nift matches recipients with options based on their interests, allowing them to discover and try out products from merchants such as Chewy, Fabletics, HelloFresh, Laura Geller, NatureMade, Quince, and SiriusXM.

Revenue Growth and Brand Acquisition

By leveraging Nift’s platform, Klarna can acquire new customers in a cost-effective manner while fostering repeat purchases. The partnership is particularly beneficial for brands within the Nift ecosystem as it enables them to scale demand and increase customer engagement.

The collaboration addresses the need for non-intrusive ways to engage customers in retail, payments, streaming, and fitness platforms. Given that traditional advertising has seen declining returns, consumer-facing platforms are focusing on improving customer experiences to drive revenue growth.

Since working with Nift, Klarna has reported impressive results, including a 30% click-through rate and a 40% gift activation rate in the US market. Currently, these gift offers are available to Klarna shoppers in both the US and UK.

The partnership aims to create a more rewarding experience for customers by sending personalized gifts at key moments during their journey, making them feel valued.