Tailored gifts for enhanced loyalty
Klarna aims to boost brand affinity and customer loyalty by delivering customized presents that can be used for fashion, jewelry, dining, music services, and home accessories. The partnership also seeks to introduce new revenue channels via Klarna’s commerce media network.
Through this collaboration, Nift’s advanced AI platform will match each recipient with appropriate gifts based on their preferences and interests. This allows customers to explore products from brands within Nift’s extensive merchant network, such as Chewy, Fabletics, HelloFresh, Laura Geller, NatureMade, Quince, and SiriusXM.
Supporting customer journeys
Klarna is leveraging this partnership to support its customers more effectively by providing them with gifts that introduce them to new products and services tailored to their tastes. Nift’s platform ensures that these gifts are relevant and engaging.
The move aims to benefit brands within the Nift ecosystem by offering a cost-effective way to attract new customers and generate repeat purchases. By engaging customers at critical points in their journey, Klarna seeks to create an experience that makes users feel more appreciated.
Initial results from this partnership have shown promising outcomes for Klarna, with reported click-through rates of 30% and a gift activation rate of 40% in the United States. These offerings are currently available to Klarna shoppers in both the US and the UK. The partnership is designed to provide more meaningful interactions at key moments during the customer journey.
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