According to the company’s data, users visit Costco approximately 30 times a year, spending an average of USD 100 to USD 150 per visit, which totals about USD 3,000 annually. Increasingly, there is a demand for diverse payment options among consumers, and this BNPL option from Affirm aims to meet that need.
Costumed has now made the BNPL service available for its online shopping members. Customers can start adding purchases of at least USD 500 up to USD 17,500 to their carts. Once approved for an Affirm payment plan, they can choose from six, 12, or 18-month intervals for repayment without any late fees or hidden charges.
BNPL Options Gaining Popularity
In recent years, the BNPL option has become highly popular among customers. According to Capital One Shopping research, an estimated 86.5 million people in the US used BNPL services in 2024, showing a year-over-year increase of 6.92%.
Compared to traditional installment loans, which average USD 800 over eight to nine months, the typical BNPL loan is much smaller at USD 135 across six months. Additionally, a significant 89.3% of BNPL users report making all payments on time and in full.
The Affirm x Costco Partnership
Earlier this year in May 2025, Affirm announced its partnership with Costco to offer online shoppers the convenience of paying over time for their transactions securely and efficiently. This initiative was part of a strategy by Costco to explore new ways to enhance customer loyalty and trust amid economic uncertainties.
Overall, this new BNPL service from Affirm is designed to support cost-conscious customers while also providing a flexible payment solution that aligns with modern consumer preferences.