In an effort to boost security, BHN will sell these cards in tamper-evident packaging that lacks any human-readable data elements such as account numbers, CVVs, or mag stripes. Consumers can access the funds by using the card’s tap-to-pay feature at contactless terminals or by adding it to a mobile wallet via the MyCardWallet app.
Availability and Timing
The Tap to Pay Visa Gift Card will be available for purchase starting in early summer 2025 at specific locations.
BHN’s research indicates that there is a growing demand among consumers for secure and convenient payment experiences, with contactless payments being favored in person. According to Visa data, over 60% of face-to-face transactions involve tap-to-pay cards.
Benefits and App Features
- Simple ways to check balance and transaction history within the app.
- The ability to request a unique account number, CVV, and expiration date for online purchases when needed.
- Increased security through authentication using Apple ID or Google ID.
Integrating Blackhawk Network’s technology with Visa’s extensive network of over 150 million merchant locations, the Tap to Pay Visa Gift Card represents a significant step forward in the company’s BHN Protect fraud prevention program. This initiative aims to safeguard both in-store and online gift card transactions.