Google Play has now integrated K PLUS from KASIKORNBANK, through Ant International’s Antom platform, to provide a new local payment method.
First in Southeast Asia
This marks the first mobile banking app in Southeast Asia (SEA) to be available as a payment option on Google Play. K PLUS is widely used and popular within the region, enabling its users to pay for both global and local digital content through Google Play.
Enhanced Payment Capabilities
The launch of this feature also signals Antom’s first step in offering recurring payment capabilities within a banking app, aimed at supporting global enterprise merchants. This builds on Antom’s expertise in digital wallets and further reinforces the company’s commitment to driving innovation.
Through its partnership with Google Play, which began when Google expanded payment options in APAC, Antom continues to drive transaction volume and user growth. Additionally, Antom supports the launch of digital campaigns via A+ Rewards, an in-app marketing platform offering privacy-preserving computing and AI technology.
Google Play is dedicated to enhancing its user experience in Thailand, fostering a robust digital ecosystem for developers. By integrating K PLUS, Thai consumers are expected to make purchases more easily, safely, and efficiently through convenient transactions on the platform.
KASIKORNBANK intends to streamline its digital payment infrastructure, providing customers with an easy, fast, and secure financial experience. By collaborating with Antom and Google Play, K PLUS expands payment choices for shoppers in Thailand, allowing them to pay for apps and digital content by linking their bank accounts through the app.
With two-thirds of global digital wallet spend anticipated in APAC in 2024, as per Deloitte, Antom focuses on payment localisation to ensure convenience and drive digital inclusion. Leveraging AI-driven solutions, Antom aims to simplify and secure digital payments while supporting merchant growth.
This rephrasing retains the essential information about Google Play’s integration of K PLUS from KASIKORNBANK through Ant International’s Antom platform, highlighting its significance in Southeast Asia. It also includes details on the collaboration and its future implications for digital payment infrastructure and localisation efforts.
