Trustly, a global provider of Pay by Bank solutions, has formed a partnership with Virgin Media O2 (VMO2) to enhance direct debit automation and introduce one-off Pay by Bank payments for VMO2 customers.

Through its Open Banking platform, Trustly streamlines payment experiences by connecting consumers and merchants. Its real-time transaction processing ensures speed and security in financial transactions.

Trustly has established partnerships with prominent brands such as PayPal, eBay, Hargreaves Lansdown in Europe, FanDuel, T-Mobile, and Coinbase in North America, further demonstrating its commitment to transforming payment methods.

The key features of this collaboration include:

• Direct Debit Automation: This feature introduces a safe, quick, and innovative method for VMO2 service sign-ups via Pay by Bank transactions.
• Simplified Payments: One-off Pay by Bank transactions will facilitate smoother payment processes through seamless connections to users’ bank accounts via Trustly’s Open Banking services.

This partnership supports the UK Government’s initiative for promoting account-to-account payment adoption. VMO2 was a pioneer in the UK telecommunications sector, launching an innovative direct debit automation pilot that achieved significant user engagement.

The adoption of Open Banking has accelerated, with recent data showing that by March 2025, there were over 13.3 million active Open Banking users in the UK, representing a substantial increase from one in 17 in March 2021.

This collaboration underscores Trustly’s ongoing commitment to the UK market and its continued support of established collaborations with local businesses such as Hargreaves Lansdown and government agencies like HMRC.