Adyen has collaborated with JOE & THE JUICE to enhance the in-store payment experience using Adyen’s multimedia countertop SFO1 terminal.

Payment Solutions

The new SFO1 terminals represent a significant advancement, combining streamlined payment processing with integrated brand engagement and loyalty programs at the point of sale. This integration transforms each transaction into an opportunity for interaction, leveraging real-time data to strengthen brand presence and customer relationships.

Strategic Insights for Growth

In line with its US expansion plan, JOE & THE JUICE is using these smart terminals to simplify the checkout process and collect valuable insights. These data points will help refine store experiences, update marketing strategies, and build long-term customer loyalty in competitive food and beverage markets.

The SFO1 terminal supports digital growth by enabling pre-ordering through the app, offering personalized loyalty rewards, and integrating relevant marketing content at checkout. This approach reflects growing consumer demand for customized brand interactions across US and European regions.

Adyen officials noted that the checkout experience differs between US and European customers, particularly regarding contactless payments and credit card usage. Adyen aims to assist JOE & THE JUICE in tailoring their offerings to better suit local preferences. The SFO1 terminal not only streamlines rewards but also captures real-time insights, demonstrating how the point of sale can evolve into a crucial point of interaction.