Tamara, a fintech platform operating in the GCC region, has partnered with Amazon Payment Services to expand its Buy Now Pay Later (BNPL) services across the UAE and Saudi Arabia.

Enhancing Payment Solutions for Businesses and Consumers

Tamara’s flexible payment options are designed to cater to various sectors including ecommerce, airlines, healthcare, insurance, education, fashion, and lifestyle. Its BNPL services allow customers to split payments into four interest-free installments.

For merchants, this partnership brings several benefits such as increased sales, reduced cart abandonment rates, and higher average order values, ultimately improving the customer shopping experience.

Strategic Collaboration to Support Customer-Centric Financial Solutions

The collaboration between Tamara and Amazon Payment Services is aimed at supporting Tamara’s goal of creating a financial super app that is more accessible and user-friendly. This aligns with the growing regional demand for flexible payment methods.

Integrating into the Amazon Payment Services portfolio will provide businesses within the network with a wider range of payment options, including BNPL and credit card installment solutions offered through over 25 banks. This expansion aims to serve customers who prefer using debit or credit cards while driving business growth.

By partnering with Tamara, Amazon Payment Services intends to offer companies within its network a suite of payment options, along with reporting tools and enhanced settlement solutions, allowing them to adapt to the changing digital payment landscape.