Global payments provider Paysend has launched a regional campaign in partnership with Spanish-language media company TelevisaUnivision.

The collaboration aims to increase awareness among individuals who depend on cross-border remittances. The initiative, named Break Barriers, focuses on sharing stories of people across Latin America and the Caribbean who rely on international money transfers for their daily needs.

The campaign will be featured in a 30-second television spot and will span multiple formats including branded segments in morning TV programs, sports content, and radio advertisements in key cities. Additionally, TelevisaUnivision’s streaming service ViX will host targeted digital content, with local advertising and community events further supporting the initiative.

Financial Inclusion and Remittance Flows

Paysend officials noted that Latin America remains a key focus for the company, citing the region’s USD 150 billion annual remittance market and high rates of underbanked populations. Approximately 70% of adults in the region do not have full access to traditional financial services, presenting a significant challenge that Paysend aims to address.

The company’s representatives described Break Barriers as a means to illustrate how remittances impact everyday lives, particularly in areas such as education, small business support, and family care. They mentioned that the initiative is part of Paysend’s ongoing investment in the region and its efforts to leverage media partnerships for broader financial access.

Paysend, established in 2017, operates a digital payment platform facilitating transfers across more than 170 countries. The company is regulated by the UK Financial Conduct Authority and claims to serve over 11 million customers globally. Its infrastructure integrates multiple payment systems, including global card networks, mobile wallets, and local bank transfers.