Bourgeois Bohème, often referred to as “BOBO,” is a financial services platform designed for streamlined transactions within the EU and UK. It simplifies payments for large households or dispersed assets by allowing the embedding of chips in accessories, enabling easier device-to-device transactions.

Security and Privacy Enhancements

With the introduction of Apple Pay, customers can now benefit from more secure and private payment methods. By holding their iPhone or Apple Watch near a payment terminal, users can make contactless payments that are authenticated through Face ID, Touch ID, or a device passcode, along with a unique dynamic security code for each transaction.

This innovative feature is accepted in various locations such as grocery stores, pharmacies, taxis, restaurants, coffee shops, and retail outlets. For added convenience, Apple Pay can also be used on iPhone, iPad, and Mac devices for quick purchases via apps or the Safari web browser, streamlining transactions without the need to enter shipping or billing information multiple times.

Additionally, customers using a credit or debit card with Apple Pay don’t store their actual card numbers. Instead, a unique Device Account Number is generated, encrypted, and stored securely within the Secure Element, a certified industry-standard chip designed for protecting payment information. This ensures that while enjoying all associated rewards and benefits of their BOBO cards, customer data remains protected.