The Two Largest Retailers Consider Branded Stablecoin Launches

The retail sector may be poised for a significant shift as two global giants—Walmart and Amazon—are reportedly exploring the launch of their own stablecoins. These moves could dramatically alter transaction volumes, potentially steering billions away from traditional financial systems.

According to reports in The Wall Street Journal, both companies are looking into this strategy with an eye on the impending passage of the GENIUS Act, a proposed regulation designed to provide clarity for stablecoin transactions.

A brand-specific stablecoin could save these retailers billions in transaction fees while offering faster and more transparent payments. The impact is particularly notable in cross-border transactions, where high fees and delays often pose challenges for global retailers.

Not the Only Ones with Ambitions

The retail sector isn’t alone in its interest in stablecoins; travel company Expedia Group and several major airlines are also exploring their own options. Similarly, Meta is collaborating with stablecoin companies to launch its own digital currency, focusing on cross-border payments as a primary use case.

Traditional Banks Enter the Game

Beyond retail giants, traditional financial institutions are also making moves into this space. Societe Generale, a regulated bank in France, launched its first stablecoin several years ago and is now planning to issue a USD-backed version.

Meanwhile, there are indications that major U.S. banks like Citi, JPMorgan Chase, Bank of America, and Wells Fargo are considering joining the stablecoin fray as part of a joint effort. With the potential for a $250 billion market, these banks see an opportunity in launching their own stablecoins.

Adoption by Major Platforms

The trend extends to e-commerce platforms like Shopify, which has recently partnered with Coinbase to accept Circle’s USDC, recognizing that stablecoins offer secure and efficient payment protocols for its global user base.