Affirm Expands Partnership with Williams-Sonoma to Canadian Market

Affirm, a financial services company specializing in pay-over-time solutions, has extended its partnership with Williams-Sonoma Inc. into the Canadian market. This expansion builds on years of collaboration between the two entities in the United States.

Now, Canadian consumers can benefit from Affirm’s installment payment service when shopping at any of Williams-Sonoma Inc.’s brands, including West Elm, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, Williams Sonoma, and Mark & Graham. Customers who meet the eligibility criteria through the online checkout process can choose to spread their payments over time without incurring late or hidden fees.

Affirm Strengthens Presence in Canada

The addition of Williams-Sonoma to its Canadian network signifies a growing trend in offering flexible payment options. Affirm already has partnerships with notable retailers like Amazon, Apple, Samsung, and Browns Shoes. The company attributes the move to increasing demand for transparent financing solutions among Canadian shoppers, especially in the home furnishings sector.

Company representatives highlight that this new arrangement aims to provide more diverse payment alternatives to customers who prefer not to use traditional revolving credit methods to manage their household purchases.

Affirm’s Strategy and Future Outlook

In an environment marked by economic uncertainty, Affirm continues to expand its footprint in regions where it operates. Recent examples include its collaboration with Costco, a U.S.-based retailer that began offering Affirm’s payment solutions for online shoppers in May 2025. The move was part of Costco’s strategy to enhance customer trust and loyalty amid fluctuating consumer spending patterns.